TLDR:
A recent report reveals that 71% of enterprises are actively experimenting with generative AI (GenAI), signifying a paradigm shift in business growth and competitive strategies through innovative AI applications.
Key Points:
Approximately 71% of global enterprises are exploring real use cases for generative AI, indicating its potential as a key driver for business growth in the coming decade.
The number of enterprises in the experimentation and expansion stages of GenAI implementation surged from 62% to 71% between July and September 2023, marking one of the quickest adoption rates for a new technology in the enterprise sector.
Forrester's Srividya Sridharan highlighted the transformative potential of GenAI, equating its impact to some of the most influential technologies of our era.
GenAI has shifted AI initiatives from optional enhancements to fundamental components of competitive business strategies.
GenAI use cases typically involve improving or transforming existing products, services, or business processes, emphasizing the need for continuous upskilling of employees and leaders in both technical and soft skills.
Summary:
The adoption of generative AI (GenAI) is rapidly transforming business. As reported by Forrester, around 71% of global enterprises are now experimenting with GenAI to enhance business experiences, offerings, and productivity. This surge in adoption, which saw an increase from 62% to 71% in just a few months, is one of the fastest for a new technology in the enterprise sector. GenAI is not just an add-on technology but has become integral to competitive business strategies, transforming customer and employee interactions. The primary applications of GenAI involve augmenting or transforming existing products, services, or processes, necessitating a focus on continuous learning and skill development among employees and leaders. This trend underlines the evolving role of AI in business, moving from a supportive to a central, transformative role.
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